Get the Google Guaranteed Badge and Pay Per Lead
Local Services Ads appear above all other Google results and display the Google Guaranteed badge — the highest-trust position in local search.
Google Local Services Ads (LSA) are the most powerful advertising tool available to home service contractors. They appear above all other search results — including regular Google Ads — and display the 'Google Guaranteed' badge, which signals to homeowners that Google has vetted your business. Unlike regular Google Ads, you only pay when a customer calls or messages you directly through the ad.
What's Included
Frequently Asked Questions
What is the Google Guaranteed badge?
The Google Guaranteed badge means Google has verified your business license, insurance, and background checks. If a customer is unsatisfied with work booked through LSA, Google may reimburse them up to $2,000. This guarantee dramatically increases customer trust and click-through rates.
How are LSA leads priced?
LSA leads are priced per lead (call or message), not per click. Lead prices vary by service type and location, typically ranging from $15–$50 per lead for home services in Oregon.
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