Creating content for marketing is generally the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach its marketing goals? Read on the simple ways to create content ideas that you can use and reuse to grow your business.
Frequently Asked Questions are great for creating content around your business. It’s always a good idea to write down the most commonly asked questions your prospective customers and clients ask you about your business, products, and services.
There’s a reason the FAQ section exists. It is a great way to answer and convey information to those who ask these questions frequently. Chances are if frequently asked questions are asked, that they will likely be asked again by future prospective customers.
Create content using these questions is a great idea. In fact, take it one step further and tell your audience the ‘Should Ask Questions.’ And answering those in long-form content instills trust or expands interest in your product or service that your audience may not have thought of or considered.
Behind The Scenes
How does your business work? You might think that people aren’t interested. But there is a popular reason, which shows like “How It is Made.”
Think about your process and what makes it unique. Then, break it down into a slideshow, video, or photo array to share on your website and social media. Alternatively, you could do behind-the-scenes videos introducing your staff.
You won’t be shocked to hear that product demonstrations are the kind of content you can create cheaply. However, you might not realize the possibilities for content creation locked inside the products or services you sell.
Beyond the simple introductory product demo, you can show your customers the potential for other uses of your product. Even a product that doesn’t require a demo can be highlighted in a demonstration video!
Not every piece of content you post needs to be original. The key here is not simply to share the content as is. Instead, you should find a way to add some authority or a unique twist to it.
For example, you might find an article in your local newspaper or an industry publication with a list of whatever. Instead of simply posting the list, share it and point out which part is your favorite and why. You could also mention something that was not included in the list that you think should have been.
To make your customer testimonials effective, it may be helpful to map out an outline based on the customer’s story. That way, you can share the kind of journey that will resonate deeply with people and help them make an emotional connection with your product or service.
Your Brand Story
Differentiating yourself from your competitors is a must, and content marketing provides the ideal way to do it. No matter what industry or niche you’re in, your brand has a unique story that is yours to tell.
Your focus should always be on providing value and entertainment to your audience. You don’t need to have a considerable content marketing budget to create the kind of content your audience will love and be eager to share.