Optimizing Your Brand Online and Offline

omm-fb-logo3A Right Media Mix Can Make the Difference

Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companyís reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard.

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.

However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity.

In other words, a right media mix would mean:

  • Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
  • Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
  • Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
  • Television commercial production, print media advertising (traditional media cannot be overlooked)
  • Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns)
  • Corporate video production (a very important tool for branding your corporate identity)
  • Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer)
  • Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)

There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.

So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

What is Facebook Business Fan Page

Facebook is really a social media phenomenon that’s fast distributing worldwide using more than 900 million active customers logging in to the website every single day. Unlike other social networks, Facebook is not only an internet site that enables you to definitely remain in touch with buddies and share updates. It offers companies by having a chance to directly connect to clients and advertise their items and services. These types of accomplished by using ‘Facebook Business Page’. 1000’s of companies have achieved positive results and acquired more clients and elevated fan following for his or her items by developing a Facebook business page. Within this Buzzle article, I’ve shared some Facebook business page strategies for all individuals  who are a newcomer to this Web advertising strategy.

Exactly what is a Facebook Business Page and just how would you Create One?

(more…)

Facebook advertising Tips

facebook for advertisingFacebook Advertising Tips

Would you see specific pop-ups sometimes flickering around the sides of the Facebook window? Are you aware that only click of yours on any one of individuals pop-up home windows is, in ways, a resource of cash to numerous business proprietors and towns? Yeah! This is exactly what the energy of web advertising is. Similar to the framework of ppc advertising presented by Google Adsense, Facebook advertising, to be the greatest social-networking site on the internet, feasts on applying to individuals endless possibilities, both on personal and professional basis.
Using more than 500 million customers on Facebook, commercial companies around the globe, with the aid of some potentially simple Facebook advertising tips and methods, are exhibiting their items by looking into making at the maximum utilization of internet advertising and marketing, the new partner in business “Facebook advertising”. (more…)

Branding Yourself as An Authority with Online Video Marketing

online-video-marketing by Optimize Media MarketingVideo directories, like Youtube, Vidler, Ustream ,etc provide excellent opportunities to promote your online brand and present yourself as an authority in your niche via online video marketing. They provide one of the best, fastest and cheapest ways to drive increase traffic to your site. Using online video marketing to brand yourself as an authority in your niche will help people find you, and more importantly, generate leads.

Here are 4 basic tips you should incorporate as you begin to use online video marketing to help brand yourself as an authority in your niche.

1) Provide valuable, relevant content – In addition to videos you post to serve as “commercials” for your business, it is important that you also post videos that provide real solutions and answers that help with issues your clients are facing. If you can incorporate humor, testimonials, or advice on a specific issue you will receive much better reviews than you would receive for a simple video advertisement.

2) Involve the audience – As you are working on your online video marketing campaign, remember to ask your viewers to rate your video and leave their comments. The more ratings and comments your video garners, the higher it will rank in Youtube search results.  By all means, do not censor the remarks, as allowing the negative as well as the good to be displayed shows your authenticity and transparency.

3) The Video Description and SEO – Before you post your marketing video online make sure that you have planned your strategy for using it to gain exposure. There are four areas you focus on in order to make the most of your online video marketing efforts:

  • Name Your Video File: include your keywords in the file name for your online video marketing. For example, if you are an SEO writer and have a testimony of a satisfied client you helped with a tough project, your video would be named something such as, “Greg_Doe_SEO_Web_Content_Client_Testimonial_10_22_2011.mp4.?
  • Your Video’s Title:  include your keywords to help with getting your video ranked in the search engine results. You might want to use the same title as the name of the online video marketing file, but include spaces for a more natural read. Using our previous example the title of the video might be “Greg Doe SEO Web Content Client Testimonial 10/22/2011.
  • Describe Your Video: Again, your main keyword should appear at or near the beginning of your description. You can also try to repeat the keyword in your description as long as it sounds natural to the reader.
  • Video Tags: Once again, the keyword is King, use it in the tags for your online video marketing efforts.. By doing so it will increase the chances of ranking well in search results.

4) Online video marketing promotion via Social Bookmarking – Social bookmarking sites are a great way to gain visibility for your online video marketing efforts. Consider popular sites like Digg, Propeller and StumbleUpon as well as many others that can help you expose your video to a greater audience. Users will see your online video marketing efforts on these sites and can vote it up if it appeals to them, which ultimately brings you even greater visibility and site traffic.

Online video marketing is one of the most powerful and least expensive ways to promote your brand. If you apply these simple strategies consistently, and upload videos on a regular basis, you can quickly begin to see greater interest in your business and brand.

Optimizing Your Media Marketing Mix

internet marketing service | internet marketing agency | internet marketing consultant maryland, DC and VirginiaBranding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your company’s reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while optimizing the right media markting mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard.

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.

However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity.

In other words, a right media mix would mean: 

  •  Creative design solutions – the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales.
  • Web development – every products and services worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement.
  • Viral marketing – vitally important in today’s age of social networking, tagging, commenting, sharing podcasting, blogging, forums, wikis and etc.
  • Television commercial production, print media advertising – traditional media cannot be overlooked.
  • Strategic films – have become necessary elements of roadshows, exhibitions and other promotional campaigns.
  • Corporate video production – a very important tool for branding your corporate identity.
  • Direct marketing – marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer.
  • Outdoor advertising – hoardings, roadshows, participations in business fairs, exhibitions, etc.

There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.

So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

Check this article from http://mashable.com/2010/10/27/optimize-social-media-marketing/