optimize media marketing

33 Places You Can Promote Your Business For Free

When it comes to promoting your business, it may feel like your only option is to pay the big bucks and start advertising. HOWEVER – there is so much good news for you, especially if you’re on a budget. (Like MOST small local business owners). There are several options for you to promote your business, …

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The Best Social Media Platforms for Small Business in 2020 (and Beyond)

The Best Social Media Platforms for Small Business in 2020 (and Beyond) Social media is an intrinsic part of any business’ marketing strategy. You don’t need to be a Fortune 500 company and spend thousands on reaping its multiple benefits for business. No matter how big or small your business is, the social media posting …

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Facebook Marketing for small business

Facebook Marketing for the Small Busines

Facebook is currently the leading social media platform, with about 2.7 billion monthly users as of the end of the second quarter of 2020. That’s about 80% of the total social media users.  Huge, right? But what does it imply for your business? There are millions of potential customers you can connect with on Facebook. …

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Top Local Marketing Method to Consider Today

12 Versatile Marketing Approaches To Consider When You Need To Do Something Different The world has changed over the last several months, and businesses of all kinds try to figure out marketing strategies that will work going forward. It may be time to try something new and different from your routine to create energy and …

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6 Reasons To Include Content Marketing In Your Strategy

You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player in bringing in customers and establishing credibility in your industry. Below, we’re going to talk about 6 reasons to include content marketing in your strategy. Let’s get straight to it. #1 …

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5 Tips on Landing a Google Featured Snippet

The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today, I’m going to go over 5 tips for landing features snippets on Google Search. A featured snippet …

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5 Ways that COVID-19 has Reshaped Consumer Behavior

There’s no doubt that COVID-19 has changed the way we live, work, and play. For those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many that it’s hard to know where to start. But with a little bit of insight into five ways that …

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7 Tips for Pivoting your Marketing Strategy During COVID-19

You had a marketing plan all set to go for Q2. Maybe it focuses on summer fun, like travel and sports. Then March hit, and the whole thing had to been thrown out the window. Where do you go from here? This pandemic won’t go away overnight, letting us all pick up where we left …

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Build and Optimize Your Brand

Strong brands have more power to retain customers, acquire new ones, and have more amplification power—leading to the brand bandwagon effect. Why do you need to Build your Brand? “Build it, and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that …

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