When it comes to promoting your business, it may feel like your only option is to pay the big bucks and start advertising. HOWEVER – there is so much good news for you, especially if you’re on a budget. (Like MOST small local business owners). There are several options for you to promote your business, …
33 Places You Can Promote Your Business For Free Read More »
The Best Social Media Platforms for Small Business in 2020 (and Beyond) Social media is an intrinsic part of any business’ marketing strategy. You don’t need to be a Fortune 500 company and spend thousands on reaping its multiple benefits for business. No matter how big or small your business is, the social media posting …
The Best Social Media Platforms for Small Business in 2020 (and Beyond) Read More »
Facebook is currently the leading social media platform, with about 2.7 billion monthly users as of the end of the second quarter of 2020. That’s about 80% of the total social media users. Huge, right? But what does it imply for your business? There are millions of potential customers you can connect with on Facebook. …
12 Versatile Marketing Approaches To Consider When You Need To Do Something Different The world has changed over the last several months, and businesses of all kinds try to figure out marketing strategies that will work going forward. It may be time to try something new and different from your routine to create energy and …
You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player in bringing in customers and establishing credibility in your industry. Below, we’re going to talk about 6 reasons to include content marketing in your strategy. Let’s get straight to it. #1 …
6 Reasons To Include Content Marketing In Your Strategy Read More »
The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today, I’m going to go over 5 tips for landing features snippets on Google Search. A featured snippet …
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to …
There’s no doubt that COVID-19 has changed the way we live, work, and play. For those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many that it’s hard to know where to start. But with a little bit of insight into five ways that …
5 Ways that COVID-19 has Reshaped Consumer Behavior Read More »
You had a marketing plan all set to go for Q2. Maybe it focuses on summer fun, like travel and sports. Then March hit, and the whole thing had to been thrown out the window. Where do you go from here? This pandemic won’t go away overnight, letting us all pick up where we left …
7 Tips for Pivoting your Marketing Strategy During COVID-19 Read More »
Strong brands have more power to retain customers, acquire new ones, and have more amplification power—leading to the brand bandwagon effect. Why do you need to Build your Brand? “Build it, and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that …
