The guidance on how to get your content to rank high in search results has changed over the years. However, the focus is always on Google, the world’s leading search engine, and it often changes its algorithms, requiring content marketers to adapt their strategies. The algorithm updates that Google makes can often make or break …
Website traffic is fast becoming an elusive commodity. You’d be hard-pressed to find a niche without any competition. Unfortunately, this makes it incredibly difficult to rank well on search engines, thus leaving you at the mercy of paid ads to drive traffic. The conventional wisdom about increasing website traffic is no longer enough. Yes, you …
How Instagram Can Help You Increase Website Traffic Read More »
Whether you’ve been running Facebook Ads for a long time or are only just starting advertising on the world’s leading social media network, the cost of running these ads will undoubtedly be a significant consideration. With billions of users across the globe in every demographic, Facebook is arguably the best place for brands to spend …
Some people mistakenly believe digital marketing is an expensive way to market a business. But it is more affordable than you realize and quickly pays for itself. On top of that, it is a necessity. It can be challenging to grow your business if you don’t create a robust online presence. You won’t get the …
6 Ways To Increase Your ROI With Digital Marketing Read More »
The popularity of short-form video content has skyrocketed online, with social networks like TikTok being the primary drivers of this trend. However, other social networks have noticed and launched their short-form video platforms. Most people wouldn’t associate short-form videos with YouTube. Instead, it’s the place where they go to watch lengthy vlogs, tutorials, clips from …
Why Your Marketing Strategy Needs YouTube Shorts Read More »
You know the multiple hats needed to make it work for people running all parts of their business, serving as the sole marketing person, or part of a small marketing team. When this is the case, social media may seem like a non-essential element of your marketing plan. It becomes easy to push aside when …
Facebook sounds like the best place to start with your paid social media campaigns, and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the world. That massive user base makes Facebook an attractive destination for brands. More than 10 million active advertisers …
Small businesses tend to be on tight budgets. No matter how tight your budget, however, you must set funds aside for digital marketing. Luckily, there are plenty of ways to stick to a budget with your digital marketing strategy. The following tips should help you do just that. 1. Make Your Free Google MyBusiness Account …
5 Budget-friendly Digital Marketing Tips for Small Businesses Read More »
Paid social media advertising promises quick results. A campaign can be launched on any social media network within minutes. Before long, the metrics are there for you to see. If the campaign isn’t hitting the correct numbers, cut it before burning the budget. If it’s performing well, scale it up and let the highly tuned …
Don’t forget to consider using local influencers as you think about your digital marketing strategy. This can be a handy and cost-effective way to promote your company. Additionally, even small businesses likely have the budget to work with local influencers. You have to know which influencers to focus on. Understanding Local Influencers First, what are …
6 Things to Know About Using Local Influencers in Your Digital Marketing Read More »
