Internet Marketing

Why the Facebook Ad Library can be your secret weapon

Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You probably have to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting, and executing the campaigns. It can all get …

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How Instagram Can Help You Increase Website Traffic

Website traffic is fast becoming an elusive commodity. You’d be hard-pressed to find a niche without any competition. Unfortunately, this makes it incredibly difficult to rank well on search engines, thus leaving you at the mercy of paid ads to drive traffic. The conventional wisdom about increasing website traffic is no longer enough. Yes, you …

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Why Your Marketing Strategy Needs YouTube Shorts

The popularity of short-form video content has skyrocketed online, with social networks like TikTok being the primary drivers of this trend. However, other social networks have noticed and launched their short-form video platforms. Most people wouldn’t associate short-form videos with YouTube. Instead, it’s the place where they go to watch lengthy vlogs, tutorials, clips from …

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5 Social Media Platforms Every Small Business Should Consider in Their Digital Marketing Strategy

You know the multiple hats needed to make it work for people running all parts of their business, serving as the sole marketing person, or part of a small marketing team. When this is the case, social media may seem like a non-essential element of your marketing plan. It becomes easy to push aside when …

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Facebook Marketing Myths You Need To Forget

Facebook sounds like the best place to start with your paid social media campaigns, and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the world. That massive user base makes Facebook an attractive destination for brands. More than 10 million active advertisers …

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5 Budget-friendly Digital Marketing Tips for Small Businesses

Small businesses tend to be on tight budgets. No matter how tight your budget, however, you must set funds aside for digital marketing. Luckily, there are plenty of ways to stick to a budget with your digital marketing strategy. The following tips should help you do just that. 1. Make Your Free Google MyBusiness Account …

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