None of your marketing strategies are set in stone. You want to evaluate them to ensure they deliver the desired results constantly. This way, you can determine if you need to make changes or are on the right track. But what data should you be collecting to track your digital marketing success? Engagement Data …
12 Pieces of Data You Should Be Collecting to Track Your Digital Marketing Success Read More »
Major shifts in the tech landscape often have a buzzword associated with them. Every few years, it seems that something or the other comes out of the woodwork that’s presented as a revolution of the internet as we know it. Some may be fads, but many have changed how we use the internet. Web3 is …
What is Web3 and what does it mean for the future of your business? Read More »
You hopefully know that video marketing is essential to your small business’s digital marketing. But just creating videos and posting them on your website is not enough to see results. Instead, it would be best if you were sharing your videos on various websites. The websites you use in video marketing depend on your target …
16 Websites Small Businesses Can Use Video Marketing On Read More »
Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to ensure that you distribute it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it can be even harder …
How to Create a Digital Marketing Budget as a Small Business Read More »
Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You probably have to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting, and executing the campaigns. It can all get …
Why the Facebook Ad Library can be your secret weapon Read More »
Don’t forget to consider using local influencers as you think about your digital marketing strategy. This can be a handy and cost-effective way to promote your company. Additionally, even small businesses likely have the budget to work with local influencers. You have to know which influencers to focus on. Understanding Local Influencers First, what are …
6 Things to Know About Using Local Influencers in Your Digital Marketing Read More »
Staying up-to-date with the latest social media marketing strategies doesn’t have to be overwhelming or challenging. One of the most recent updates to Instagram is the addition of Instagram Reels. Learn more about this new feature, including why you should use it and how to get started. What are Instagram Reels? Before getting …
3 Reasons Why You Should Use Instagram Reels and 11 Tips to Get Started Read More »
These days, ensuring your business has a social media digital marketing presence is part of standard business practice. However, you need to be active on social media for your small business to have the best chance of success. If you are on the fence about what social media can offer your small business, consider some …
The right blog posts can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not know how to develop a blog to help their company be the best it can be. Here are a few …
6 Tips to Optimize Your Small Business’s Blog Posts Read More »
Influencer marketing has become a big industry. Estimated to be worth $1.7 billion in 2016, the industry has grown exponentially since then and is expected to reach almost $14 billion by 2022. So it goes without saying that influencer marketing is here to stay. As more platforms like TikTok emerge and mint new influencers, so …
How to Determine Instagram Influencer Pricing in 2021 Read More »
