Facebook sounds like the best place to start with your paid social media campaigns, and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the world. That massive user base makes Facebook an attractive destination for brands. More than 10 million active advertisers …
Paid social media advertising promises quick results. A campaign can be launched on any social media network within minutes. Before long, the metrics are there for you to see. If the campaign isn’t hitting the correct numbers, cut it before burning the budget. If it’s performing well, scale it up and let the highly tuned …
Don’t forget to consider using local influencers as you think about your digital marketing strategy. This can be a handy and cost-effective way to promote your company. Additionally, even small businesses likely have the budget to work with local influencers. You have to know which influencers to focus on. Understanding Local Influencers First, what are …
6 Things to Know About Using Local Influencers in Your Digital Marketing Read More »
Staying up-to-date with the latest social media marketing strategies doesn’t have to be overwhelming or challenging. One of the most recent updates to Instagram is the addition of Instagram Reels. Learn more about this new feature, including why you should use it and how to get started. What are Instagram Reels? Before getting …
3 Reasons Why You Should Use Instagram Reels and 11 Tips to Get Started Read More »
The right blog posts can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not know how to develop a blog to help their company be the best it can be. Here are a few …
6 Tips to Optimize Your Small Business’s Blog Posts Read More »
Influencer marketing has become a big industry. Estimated to be worth $1.7 billion in 2016, the industry has grown exponentially since then and is expected to reach almost $14 billion by 2022. So it goes without saying that influencer marketing is here to stay. As more platforms like TikTok emerge and mint new influencers, so …
How to Determine Instagram Influencer Pricing in 2021 Read More »
Do you finally want to start a newsletter for your local business? Email newsletters can help boost your sales dramatically, but most small business owners overlook its significance. Email open rates are still very high, making an email newsletter a solid investment – if you do it right. Keep these tips in mind to create …
Creating content for marketing is generally the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach its marketing goals? Read on the simple ways to create content ideas that you can use and reuse to grow your …
Create Content For Your Business That Is Worth Sharing Read More »
When it comes to promoting your business, it may feel like your only option is to pay the big bucks and start advertising. HOWEVER – there is so much good news for you, especially if you’re on a budget. (Like MOST small local business owners). There are several options for you to promote your business, …
33 Places You Can Promote Your Business For Free Read More »
Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views, or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story. The fake social …
The Fast Way To Boost Your Social Media Reach: Get Rid of Fake Followers Read More »
