Jocelyn Wing

Social media can be a tough nut to crack for brands. There are many networks, each with its own set of marketing tools and products. As a result, brands can’t take a one-size-fits-all approach to their online marketing campaigns. The rapid pace of social media further exacerbates the challenges. Trends come and go more quickly …

Top 5 Social Media Trends To Prepare For In 2022 Read More »

Most online marketers swear by social listening, and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how it’s being perceived online, enabling you to make more informed decisions regarding your online marketing …

Why Social Listening Is Incredibly Powerful For Lead Generation Read More »

Marketers love Instagram for a variety of reasons. The Facebook-owned social media network has more than a billion users across the globe. It’s pretty popular with the younger demographic and has engagement numbers that can shame some of its rivals. So it’s no surprise to hear predictions about Instagram’s ad revenue crossing $20 billion in …

How To Scale Your Instagram Ads More Effectively Read More »

  You’re on social media for one reason, and that’s to get your message out to as many people as possible. Social media is all about amplification. Those who can attract the most eyeballs to their posts, videos, images, etc. are considered the mavericks of their field. That’s because social media can be a tough …

How To Manage A Social Media Crisis Read More »