Email marketing is still one of the most effective ways to increase brand awareness and engage with your customers.
However, it is not enough to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want to convert them into paying customers.
Here are 4 Foolproof ways to start with
Put Value First
It’s perfectly acceptable to include a call to action in your emails, but the bulk of your message should be focused on your customer – not you!
Draw Them In With Your Subject Line
One of the best ways to make your newsletter readable is to use compelling and relative images to break up the text. A good guideline to use is to have 70% text and 30% images!
Use Smart Design Elements
The design of your email can be just as important as the content. Don’t expect that a plain text email with no formatting is going to draw people in. You want to compel your visitors to read it!
Segment Your List
It’s a good practice to segment your list. For example, an apparel store might send out separate newsletters for women’s and men’s clothing or accessories. The idea here is to ensure that the people who receive each email have a genuine interest in its content.
Having an email list is essential, but the key to using it successfully is finding ways to engage your readers actively.
As long as you stay away from overt sales pitches and give them an email that’s relevant, easy to read, and compelling to look at, you will be able to keep your customers interested.
