It may surprise you that Facebook Messenger has become the most popular way to connect with existing and potential clients on social media.
Using Facebook Messenger, you can improve customer service, promote your products and services, and so much more.
Are you not convinced?
Open rates for Messenger marketing are 70% higher than email marketing.
There are more than 300 Million active bots on Facebook.
Facebook Messenger has over 2 Million monthly downloads in the United States alone.
Facebook users exchange more than 20 billion messages with businesses every month!
So here are 3 smart ways to use Facebook Messenger for marketing:
1. Remind Customers About Appointments:
If you allow clients to book appointments with you on Facebook using the ‘Book Now’ button, you should use Messenger to follow up and remind them about their appointments.
Messenger will send an automated reminder 24 hours before the scheduled appointment!
2. Answer Frequently Asked Questions:
Most businesses have Frequently Asked Questions on their websites, but you can use Facebook Messenger to respond to your followers as well.
Setting up an automated FAQ is an excellent way to make sure that questions are answered quickly. It will also help turn on the badge that lets customers know that you respond quickly to messages.
3. Keep People Informed About Changes To Your Business
Facebook Messenger can be a valuable tool to keep your followers informed of changes related to the pandemic. First, you’ll need to set up a chatbot and then ask your followers to opt-in to receive content via Messenger. Once they do, you can send them your latest blog posts or newsletter right in the Messenger app, keeping them up-to-date on any news related to your business.
Facebook Messenger is more than a fun way to connect with friends. If you use it properly, it can be a powerful marketing tool that allows you to communicate with your customers personally, boost your conversions, and increase your profits to grow your business.